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Is Selling Jewelry Online Profitable?

With the booming of e-commerce, online selling offers a bright new avenue for jewelry industry. A great opportunity to enter this field is considered by many. But is the field really brimming with profitability, or is it just a mirage? Join us as we delve into the heart of the online jewelery market, assess its golden potential and provide valuable advice to ensure your business truly shines.


Jewelry is a timeless and powerful part of the human experience. From the pharaohs of ancient Egypt to the fashionistas of modern cities, handmade jewelry has always been a symbol of human beauty, identity and status. 


Today, the global jewelry market is expected to reach a staggering $645 billion by 2035, as it grows rapidly. These economic forecasts paint a picture of a vast global market, offering room for both newcomers and established industry giants. By selling jewelry online, you can tap into this powerful market.


If you are interested in this industry, I will continue to explain in detail why the online jewelry business is worth your investment and attention.


Why Is It Easy to Make Money

Selling jewelry is extremely profitable, with jewelers earning an average gross margin of 42.6%. Some online jewelry businesses have profit margins in excess of 70% because selling online is so cheap. Jewelry is lightweight and easy to transport, and the business is easy to scale up. You can reach customers anywhere in the world, regardless of where you do business, with minimal storage and shipping costs.


Jewelry is also a great way to express your creativity. You can sell anklets, rings, necklaces and stud earrings, and each jewelry type can be made from different materials such as beads, gold, silver, gemstones and shells.


Jewelry is one of those things that will always have a market. Men and women of all ages love to wear jewelry and it is a growing trend. It's a billion-dollar industry after all, and people of all ages, races, and household incomes buy jewelry, so if you find the right product, you'll never be short of customers.


Most importantly, it's easy to start! With the Internet, integration for any new seller is easy. All that is required is inventory, a website to showcase the products, and a delivery/payment system. Imagine serving customers all over the world from the comfort of your own home. There are no stores, no rent, but customers are all over the world.


How to Sell Jewelry Online

There are several ways you can successfully sell jewelry online. No matter which route you choose, it's important to understand that the jewelry industry is constantly evolving. You need to keep up with the trends and needs of your customers to stay in business. To create your unique jewelry, you need to follow these four steps:


Decide on Jewelry Type

This usually requires more work, so you need to have a plan. First, decide what type of jewelry you want to make. Do you specialize in handmade costume jewelry? Are you planning to create precious jewelry out of gold, platinum and gemstones? Find your passion in the jewelry category so you know where to start.


Decide how to make

Once you know the type of jewelry you want to make, start thinking about the production process. If you are starting a business, it is recommended to start small. If you don't plan to make it yourself, it is also a good option to find a reliable manufacturer to cooperate with, they can help you design into reality.


Choose the right online platform

The next critical step is figuring out how to choose the right stage for your jewelry. With sites like Etsy, selling crafts like jewelry has never been easier. You can set up your store on platforms like Etsy or other e-commerce sites. Alternatively, you can create an online store using Shopify, the most popular platform for independent sellers. Consider your target customers and choose a platform that best meets their needs.


Develop a shipping strategy

Once you've figured out where and how to sell online, you need to think about shipping. Now, that's not too much of a hassle. You can sign up with a delivery provider to ship your order. They will pick up the order from you and deliver it to the customer's doorstep.


Where to Sell Jewelry Online

Figuring out where you will sell your jewelry is an important business decision. But how do you determine the best option? Each platform is unique in its own way, and the key is to understand their respective pros and cons and make an informed choice based on your business needs.



Etsy is the most popular arts and crafts platform. The platform has over 20 million active customers, so you can imagine the size of your goals. Etsy is by far the best option for selling jewelry online, especially handmade or custom jewelry. There is a listing fee for each item. But corresponding to it is fierce competition. You need to make sure your product stands out from the crowd of options.



Amazon has become synonymous with sales. Whether you're an independent seller or a business, Amazon is a great place to start. Amazon's Handmade section is dedicated to artisans, giving your artisan jewelry a marketplace space unrelated to cheap jewelry. Plus, if you choose Fulfillment by Amazon, you don't need to worry about shipping logistics. The company does this for you through its fulfillment centers and affiliated couriers.



Many people prefer eBay to Amazon, especially when it comes to used items. Auction systems are very popular in jewelry buying and selling. That said, it does have a lot of competition. Therefore, you must be price competitive in order to sell more products.



Bonanza is quickly becoming a popular platform for sellers. It already has thousands of jewelry items, especially handmade ones. Since it’s free to set up a sales profile on this platform, it costs less than the major platforms listed above. With the right marketing, you can potentially make a lot of money on this platform.


Build your own website

There are many advantages to creating your own website: no third-party fees, full control over sales and customer interactions, unlimited listings and room for customization. However, this is more challenging than selling in a full-fledged online marketplace. Building your own website means you also have to build a reputation, build a brand, and solve technical problems yourself.


Online marketplaces already attract customers and have tailor-made systems and marketing campaigns. Building your own website can be more profitable in the long run and is easy to learn. With patience, online resources, and dedication, you'll be able to sell successfully on your own website.


For starters, using a website builder like Shopify, Wix, BigCommerce, Squarespace, or WordPress can be very helpful. They give you the tools you need to make building and maintaining a website relatively easy.


No matter which platform you develop on, MOLAYES is willing to be the supply support force behind your excellent jewelry!Some of our best selling wholesale jewelry online:


Gold Earrings for Women Girls

925 Sterling Silver Chain Necklace for Men

925 Sterling Silver Butterfly Rings For Women Girls


FAQs about Selling Jewelry Online


1. How profitable is selling jewelry?

The profitability of selling jewelry largely depends on factors like production cost, pricing strategy, market demand, and the platform's fees. While margins on jewelry can be substantial, especially for unique or handcrafted pieces, it's essential to account for all overhead costs. With the right approach, selling jewelry can yield significant profits, but it requires a well-thought-out business model and dedication.


2. Is it hard to sell jewelry?

Selling jewelry can be challenging due to market saturation and varying consumer tastes. However, with a unique value proposition, excellent branding, quality products, and effective marketing strategies, you can stand out in the crowd. It's crucial to understand your target audience and continuously adapt based on feedback and market trends.


3. Is there a peak season for selling jewelry online?

While jewelry can be sold year-round, sales often spike around holidays, Valentine's Day, Mother's Day, and during wedding season. Crafting promotions or themed collections during these times can boost sales. Continuous Learning: Stay updated with industry trends, attend workshops, and get feedback from customers to keep improving.


4. Does jewellery sell well on Etsy?

Yes, jewelry is one of the top-selling categories on Etsy, especially for unique, handcrafted, or vintage pieces. However, because of its popularity, the platform is also quite competitive. Success on Etsy requires high-quality products, excellent photography, effective product descriptions, and proactive shop management.


5. Are there specific online marketing strategies suited for jewelry?

Absolutely! Jewelry is a visually appealing product, so platforms like Instagram and Pinterest are particularly effective. Consider influencer collaborations to showcase your items and tap into a broader audience. Storytelling, where you share the inspiration or process behind each piece, can also add a personal touch that resonates with potential buyers. Retargeting ads, email marketing showcasing new collections or offers, and utilizing user-generated content are other potent strategies for jewelry marketing.


Many people are looking for ways to increase their income, and selling jewelry online is one of the avenues with great potential. Jewelry, as a popular commodity, continues to have a huge market demand.


It takes a lot of effort at first, but over time it becomes simpler, easier, and most importantly, lucrative. You can start it as a side hustle, but you can also pursue it full-time if the situation improves. If your online jewelry business grows, you could be earning six figures a year.

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